Now arriving in the United States

The only pillow that adjusts to your neck. Six heights, one measurement.

GoodSpine pillows were designed by a chiropractor with over twenty years of clinical practice. You measure the distance from the base of your neck to the tip of your shoulder, and the pillow is built to that number.

GoodSpine GS11 anatomical pillow, grey mesh side up
GS11 UniversalPatented 6-level height adjustment
PatentedInvention patent BR 10 2021 005122-1 (INPI). Trademark filed with the USPTO.
Chiropractor-designedCreated by Dr. Roberto Bleier Filho, in practice since 2005.
21-night trialSleep on it for three weeks. Not right for you? Send it back.
ABQ sealThe only brand in Brazil approved by the Brazilian Chiropractic Association.
The IPMS method

Your pillow height is a number you can measure in one minute.

The Ideal Pillow Measurement System (IPMS) turns a guess into a fit. Most pillows come in one height for everyone; the GS11 comes in six, and you assemble the one that matches your body.

Measure

Stand straight and measure from the base of your neck to the tip of your shoulder with a ruler or tape. That distance is what your head needs to be supported when you lie on your side.

Find your level

The measurement maps to one of six levels. Broader shoulders need a taller pillow; narrower shoulders need a lower one. Side and back sleepers use the two different sides of the same pillow.

Assemble and sleep

The GS11 comes with removable layers. Set it to your level once and the pillow keeps your neck aligned with the rest of your spine all night, on either side.

Six levels, one pillow

From narrow to broad shoulders

1
2
3
4
5
6

Levels correspond to neck-to-shoulder distance.

Open the GS11 Fit Finder

Products

Built for the neck, the lower back, and for children.

High-density latex-type foam that supports without trapping heat, wrapped in breathable fabric. Every product is developed with chiropractors. U.S. pricing will be announced at launch.

GS11 pillow in blue

GS11 Universal

The flagship. Six adjustable heights, two sleeping sides (side and back), breathable mesh panel. For adults of every build.

Adjustable · Grey, Blue, Pink
GS4 pillow, white with navy piping

GS4

The same anatomical profile in a fixed, medium height. For people who already know their level, or who want a simpler pillow with the GoodSpine shape.

Fixed height · Medium
GSKids children's pillow with toy monsters

GSKids

An anatomical pillow sized for children from age three, when the neck starts needing real support. Lower profile, softer foam, machine-washable cover.

Ages 3–12

Lumbar Support

A velvet-covered support for office chairs and car seats that keeps the lower back in its natural curve while you sit.

Accessory · Sitting posture

Cervical Roll

A 20 × 10 cm magnetic roll for the neck, used for a few minutes a day to relieve tension and restore the cervical curve.

Accessory · Neck relief
Three GoodSpine pillows stacked in grey, green and pink
The founder

“After twenty years adjusting spines, I kept sending patients home to the same pillow that was undoing the work. So I designed the one I wished they had.”

Dr. Roberto Bleier Filho · Chiropractor, Universidade Anhembi Morumbi (2005) · Founder of GoodSpine

  • Founded the Quiropraxia Granja Viana clinic in São Paulo, where the GS11 was developed and tested with patients.
  • Inventor of the IPMS measurement method and holder of the GS11 invention patent.
  • GoodSpine is the only company in Brazil carrying the seal of the Brazilian Chiropractic Association (ABQ).
  • Now based in Florida, bringing GoodSpine to the United States.
U.S. launch

Be first to know when the GS11 ships from Florida.

We are preparing U.S. inventory, pricing and the online measurement guide in English. Leave your email and you will get one message when orders open, and nothing else.